Pricing · reserve what you need
Pay for page views. Not for surprises.
Every plan, including Free, has the full product: performance, content and click analytics, diagnostics and alerts. Start free on one site with no card. When you need more, reserve a monthly page-view allowance across all your sites, and change it whenever you like.
Pooled across all your sites · 10% grace allowance on top
All prices · Standard, billed monthly
| Views / month | Standard | Business | $ per 1M views |
|---|---|---|---|
| 10k | Free · 1 site | – | – |
| 25k | $5 | – | $200 |
| 50k | $9 | – | $180 |
| 100k | $14 | – | $140 |
| 250k | $24 | – | $96 |
| 500k | $35 | $53 | $70 |
| 1M | $59 | $89 | $59 |
| 2M | $99 | $149 | $50 |
| 3M | $135 | $203 | $45 |
| 5M | $195 | $293 | $39 |
| 7.5M | $259 | $389 | $35 |
| 10M | $315 | $473 | $32 |
| 15M | $429 | $644 | $29 |
| 20M | $539 | $809 | $27 |
| 25M | $649 | $974 | $26 |
| 35M | $849 | $1,274 | $24 |
| 50M | $1,149 | $1,724 | $23 |
| 50M+ | Talk to us | ||
Annual billing: pay for 10 months, get 12.
§1 · Plans
Same product. Different paperwork.
Free 10k views · $0
For side projects, personal sites, and trying us out.
- All performance, content and click analytics
- Deep diagnostics and alerts
- 1 site · 1 seat
- 30 days of page-level data · 7 days of deep diagnostics
- Docs and community support
- No card needed
Standard from $5
For individual sites and growing teams.
- All performance, content and click analytics
- Deep diagnostics: resources, long animation frames, JS errors
- Unlimited sites (views pooled)
- 5 seats
- 25 months of page-level data · 90 days of deep diagnostics
- Email support
Business from 500k views · +50%
For organisations with procurement and compliance requirements.
- Everything in Standard
- Unlimited seats
- 37 months of page-level data · 13 months of deep diagnostics
- Raw data export to your own S3 bucket (Parquet)
- SSO and audit log
- Priority support
Some Business features (SSO, raw export) are being built now. Early-access customers get them as they ship.
§2 · Going over
We never cut you off. We never surprise-bill you.
- 80%
Heads-up
If you're on course to go over, we email you with a link to the slider. Nothing changes yet.
- 100–110%
Grace allowance
We keep collecting everything, at no charge, and send a friendly note.
- >110%
Even sampling, never a cutoff
We keep a fraction of page views spread across the rest of the month, so trends and percentiles stay accurate. Each page view is kept or dropped whole, so clicks are never separated from their page. Counts are marked “estimated”. The sample rate is built into your script, so sampled-out visitors' browsers send nothing at all.
- Next month
Back to 100%
Move the slider up and full collection resumes within about 5 minutes, charged pro rata. We never charge for overage automatically.
§3 · Questions
- What counts as a page view?
- One load of a page, including in-app navigations on single-page and HTMX sites. Clicks, scrolls and diagnostics are included free with each page view.
- Is there a free plan?
- Yes. Free covers one site and 10k page views a month, with every feature and 30 days of history, and you don't need a card. If your site is bigger, you can try Standard or Business free for 14 days (up to 500k views). After the trial you go back to Free unless you pick a plan. Paid plans start at $5 a month for 25k views.
- What happens when I upgrade from Free?
- Nothing to reinstall. Your site, snippet and data stay as they are, and longer retention starts from the day you upgrade. Data older than 30 days has already been deleted under Free, so it can't be brought back.
- Seasonal traffic?
- On annual billing you can pool views across the year (12× your monthly reservation), so Black Friday doesn't need a bigger plan all year.
- Where's my data?
- Stored in the UK, in AWS London (eu-west-2). The script and beacon endpoint are served from CloudFront edge locations worldwide, so a visitor in California connects to a nearby edge rather than to London. See privacy & data.
Early access
Be one of the first sites measured.
We're onboarding a small number of sites by hand while we build self-serve signup. Tell us your site and roughly how many page views a month it gets.
Email us for early access