Legal · terms of service

Terms of service.

Last updated 9 November 2026.

1. Who we are

ClickVitals is run by Mason Lyons, trading as ClickVitals, in the United Kingdom ("we", "us"). You can reach us at [email protected]. These terms apply to you, the person or business with a ClickVitals account ("you"), from the moment you sign up.

2. The service

ClickVitals measures the performance and click behaviour of websites you add to your account, using a script you install on those sites, and shows the results in dashboards at app.clickvitals.com.

ClickVitals is for business use. By creating an account, you confirm you're using it for your trade, business or profession, or on behalf of an organisation you're authorised to act for.

3. Your account

• Give us an email address you check: we send account, billing and usage notices to it.
• Keep your password to yourself. You're responsible for what happens under your account, including what people you invite to it do.
• Only add websites you own or are authorised to measure.

4. Plans and payment

• Free covers 1 site and 10k page views a month. It costs nothing and has no time limit.
• Trial. You can try a paid plan free for 14 days without a card. When it ends, your account goes back to Free. You're never charged for a trial.
• Paid plans (Standard and Business) are billed in advance, monthly or annually, by card through our payment processor, Stripe. They renew automatically at the end of each period until you cancel.
• Prices are the ones on our pricing page when you subscribe, in pounds sterling. We aren't registered for VAT, so no VAT is added: the price shown is what you pay.
• Price changes apply from your next renewal, and we'll email you at least 30 days before. If you don't want the new price, you can cancel before then.
• Cancelling, plan changes and refunds are covered by our refund and cancellation policy, which forms part of these terms.

5. Usage limits

Each plan includes a number of page views per month. If you go over, we keep collecting everything up to 110% of your allowance. After that we sample page views rather than stop: your reports stay accurate in shape, with counts marked as estimated. We email you as you approach and pass the limit.

We never charge you automatically for going over. You choose whether to move to a larger plan.

6. Your data and your visitors

• The data collected from your websites is yours. We process it only to provide the service to you, and we don't sell it or use it to advertise.
• For data about your website visitors, you're the controller and we're your processor under UK GDPR. You're responsible for telling your visitors about your use of analytics, and for having a lawful basis for it.
• Don't send personal data, such as names, email addresses or account numbers, in content IDs, custom data or event names.
• Data is stored in the UK. It's kept for the retention period your plan includes. If you move to a plan with a shorter retention period, data older than that period may be deleted.
• What the script collects, and what it never collects, is set out on our privacy and data page.
• How we handle personal data about you, our customer, is in our privacy policy.

7. Acceptable use

You mustn't use ClickVitals to break the law, to collect data about sites you don't control, to send us deliberately false or excessive traffic, to probe or attack our systems, or to resell the service without our written agreement.

8. Availability and changes

We work to keep ClickVitals running and your data safe, but we don't guarantee it will be uninterrupted or error-free, and there's no uptime commitment on any plan. We may change or improve features. If we remove something significant that you pay for, we'll tell you in advance, and you can cancel.

9. Ending the agreement

You can cancel a paid plan at any time, and close your account by emailing us. We'll delete your account and its data within 30 days of closing it.

We can suspend or close an account that breaks these terms or isn't paid. Where we reasonably can, we'll warn you first and give you time to put it right.

10. Liability

ClickVitals reports measurements; decisions you make on them are yours. We aren't liable for indirect or consequential losses, or for lost profits, revenue or data. Our total liability to you in any 12 months is limited to what you paid us in those 12 months.

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that can't be limited by law.

11. Changes to these terms

We may update these terms. For changes that matter, we'll email you at least 30 days before they take effect. If you keep using ClickVitals after that, the new terms apply.

12. Law

These terms are governed by the law of England and Wales, and its courts have exclusive jurisdiction.

Questions

Email [email protected].